What worked a few years ago won't cut it in today's social media world. Journalists' workloads are increasing, and they are even more reliant on the internet for content, where pictures and video are used more and more to tell the story. The PR function must also serve a new audience – bloggers and social media.
Using Glide can help teams deliver multimedia content to today's audiences easily, without the need for any technical knowledge.
Senior management will see significant increases in coverage across both traditional and new media channels.
How using Glide can dramatically improve results
Increase the buzz about your brand in social media, improve your visibility to search engines, and gain substantial customer traffic to your site.
Send and publish targeted media rich releases in bulk, and personalise your messages to key contacts for increased coverage on and offline.
Instantly review all past correspondence with a contact when you receive an enquiry, and use this intelligence to tailor your response for maximum impact.
Maximise impact as well as coverage – releases with video are more likely to be shared via social media and added to blogs.
Make sure the right messages reach the right people, rather than bombard contacts with irrelevant information – our daily updated global database has over 500,000 contacts.
Publish information internally to make sure all teams and agencies know the latest developments to a story, and the company line, for 100% consistent and on-brand communication.
Improve your targeting with every release you send by monitoring who is responding to what – only send information the journalist is really interested in.
Case Study
How Sainsbury's widened their audience and increased coverage.
Find out how using Glide can help improve your results – contact us
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