Underlying issues are exacerbated during challenging times. Bad organisation, over-reliance on specific team members or agencies and poor intelligence can mean badly damaged reputations if things go wrong.
By using the Glide system as a central point to record all of your press office activity, new team members can pick up exactly where others left off.
Senior people can be sure that communications, whether in PR, marketing or digital teams, are sending out the same messages in a fast moving crisis situation, without getting tripped up by journalists eager for a scoop.
Using Glide can minimise your organisational risk
Set permission levels for internal teams and PR agencies to control information being published and distributed – instantly change these when you change personnel.
Don't get caught out – quickly review all previous communications and keep messages consistent and reputation intact.
Respond quickly to stop speculation before it starts. Update information online instantly to give journalists the official line on issues. Prepare draft information to put live in a crisis.
Quickly build releases with Glide's formatted templates, and get information and assets to the media as soon as you have them.
Help the online community get the real facts, genuine video clips, the official images and the true story. Be more open and transparent online, and build confidence.
monitor your coverage on and offline, to get a complete picture of what's being said about you, by who, and respond quickly to online debates about your brand.
Glide's technical infrastructure replicates that of some of the world’s largest organisations, and Glide's comprehensive Service Level Agreement guarantees 99.5% uptime.
Talk to us about preparing your business for every eventuality using Glide – contact us
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