Measuring the response to your campaign is essential to improving effectiveness. By accurately tracking who has responded, you can build up an understanding of which contacts to target individual communications to.
Our PR software allows you to create reports on individual releases and get visitor metrics on your online media centre. Reports are fully customisable and include coverage data to tie results to your analysis.
Contact analysis
Which journalist visits the site most often and what emails they have read
Coverage monitoring
Analyse coverage by publication type, compare tonality and find out the AVE (advertising value equivalent)
Key dates
Monitor activity by date range and analyse peaks and troughs in website traffic
Log analysis
Find out the busiest times for incoming calls and the amount of enquiries generated on a monthly basis
Glide partners with major coverage providers
Find out more about our partners
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